We debuted the Gibson and Bolling line at BazaarBizzare in Los Angeles in December of 2006. For anyone who does not know this show, "BazBiz" is a craft show/market featuring unique products created by a wide variety of LA area artists and designers. The event has a distinct cutting edge that you don't see often in the traditional gift market. As the name of the show implies, you could find everything from the completely bizzare to completely charming.
At the time we joined the show, the skull-and-cross-bones trend that had always been a staple theme in shows like BazBiz, had strongly infiltrated the middle and high-end markets. We created the G+B product line to approach the "edge" but with a sophistication that could be flexible enough to live in different markets.
With that in mind, the branding for G+B was designed to be elegantly neutral. I focused on black and white, subtly retro/modern typography, humbled slightly by the kraft paper texture/color. Demonstrated by some of the items shown above: (clockwise from top left) Light fixture shade for display features one of the wrapping paper designs converted to black and white, wrapping paper rolls tied with kraft and signature ribbon, hang-tag backer cards, and small silk-screened kraft bag.
The image of the gift wrapped box (above) demonstrates the balance of classic chic and edge that we were shooting for. Velvet ribbon, "diamonds", silver and black... all set an elegant mood for a perfect gift. A second take may reveal the razor wire themed pattern (designed by Helena Mills) to add an irresistible thrill of danger!
