H2Ohhh.

For a number of months we have been conducting an experiment based on the work of Dr. Masaru Emoto. Dr. Emoto discovered he could alter the molecular structure of water by means of exposing it to different kinds of music as well as with the mere act of labeling it with certain words. By applying certain emotionally charged words, a particular intent is applied to the water by those who label it and those who view it. His studies are related to the power of human thought. You can click his name above to read more about it. It is really quite amazing.

For someone in the world of product and packaging, such as myself, this has some monumental implications. I'm well aware of the power of good packaging but this takes it to another level entirely.

All that in mind, we started a much less scientific experiment here at home. Impossible to prove the results but, well... it can't hurt. We started filling bottles with drinking water and labeling them with attributes we could all use more of... Love, Health, Prosperity... and drink it everyday.

The shot above is of the "Health" bottle. It was sitting on the pantry counter and the way the sunlight was beaming through the window, illuminating the air bubbles in the water was kinda magical.

I feel healthier already.

Cologne

In the previous post "Branding Bath" I talked about redesigning the bath and body packaging for Agraria. Included in that adventure was a redesign of the cologne spray bottle. Shown here is my concept for the new bottle that features the spherical "bottle stopper" cap and octagonal crystal body. An etched gold metallic neck band cinches this slimmer more elegant sister to the bath bottle.