Jean Therapy

As the Old Navy Dog Supply project (shown in the previous post) started to wrap up, exploration began on refreshing the branding for Old Navy denim. At the time, various styles and cuts of jeans each had their own branded look. The goal was to create a denim "store-in-store" including men's and women's sections. All jeans would have a consistent branded look and an easy to use system to quickly identify the gender, cut, style, and size.

I generated design explorations for this labeling system. The ones I'm showing you here were not chosen but are solutions I still have a fondness for.




The Belt Tag: This concept picks up on some of the style attributes of the Dog Supply branding through the use of typography. Every cut and style is clearly legible and color coded with men and women's palettes. The "belt" folding format of the tag allows for use of both sides of the tag, reducing the need for additional size labels. Like I said they didn't go for this one, but I love it.

Trompe L'oeil Tags: A very different concept just to show the range of exploration. This one plays to Old Navy's playful persona and slight retro quality. As you can see, the concept features the clothes pin as a uniting visual element with more distinct style variation in color and typography between men and women.


©2006, 2010 Richard Manville

Welcome to Volume 2

A blog? Why this, why now, and for God's sake, why be so public about it?

To make a long story short...this Gemini's progress sun is moving through Leo after 30 years in Cancer. T h i r t y y e a r s. Yeah, I know, right?

Time to make a major change. Get rid of some old habits. Habits like... spending too much time in my head! Scary thing is, this blog "thing" still feels a bit like it's in my head yet...so deceptively not.

Along with the random thoughts and visuals I plan to hurl into the cosmos, I plan to share what I've been working on now and in the last couple years ...as long as it's not top secret. I don't want to have to kill anyone...or more importantly, get killed.

5 years ago I had launched richardmanville.com as a means of sharing my work with potential employers and clients. I have not updated the site since then. Yeah, I know. I've been busy, ok?

Let's just say that the site is "Volume 1". This blog will be a sort of "Volume 2", if you will.

If you want to check out Volume 1 (richardmanville.com) just click for a password (at the site) and I'll send you one.

So, I'm hoping all this self indulgence and random musings will mutate into something helpful to someone somewhere at some point. Until then, I plan to have a fabulous year and hope you do too! come back and visit.