I took a slightly different approach to the advertising for Agraria. The campaign was more product specific than before, monochromatic to re-enforce the fragrance identity and added impact, and slightly alluded to the original Nob Hill branding by creating the asymmetrical banding. The upholstered environments are designed to re-enforce Agraria's "home" fragrance position and sense of tradition and refinement.
-rm
photography: Elio Tolot
