As part of the project described in the previous post Westfield 1. Global Icon I illustrated a series of "fashionable shoppers" to be blown-up to approximately 11 feet high and applied to the walls of the structure. These illustrations were used in all aspects of the trade show including collateral materials and on the cover of WWD.
Shown above is one example of the illustration style in the form of an early concept for the overall project. This early concept featured "cut-out" images in clean whites and neutrals with bright accents of signature red.
Shown below are the illustrations using the final Westfield palette. For their final application, the illustrations were manipulated in many ways including a variety of pattern fills and overlapping typography.
-rm
