In 2006, along with other projects (shown on previous posts), Old Navy was interested in building their gift card program to feature individual card concepts and styles. This was in contrast to the usual application of graphic themes from the apparel collections of the given current season. Alas, they ended up going with the later direction and none of the concepts were produced. Above are just a few of the many gift card concepts that I created at that time.
©2010 Richard Manville
