Nowhere is a product brand message more important than at retail. This image was part of a presentation that I created to defined the brand direction. This included mission statements, strategies, plans of action, brand element evolutions, and new product concepts.
My sketch here was not only to define details of a build-out but to assist in visualizing how new products and some key branding changes were all connected. The owners were also keen on securing boutique space at a number of key accounts like Harrod's, Saks Fifth Ave, and Neiman Marcus and this assisted in communicating the ultimate goal.
-rm
