I worked on a number of projects for Old Navy in 2006-2007. As part of an overall effort to revive the brand I was engaged to work on a number of design development explorations.
My favorite, and the one to come to full fruition was Old Navy Dog Supply. The concept was an in-store boutique featuring a variety of pet accessory products from dog tags to dog beds.
My mission was to create the style guide for their in-house team to use for creation of all branding and product development. This included all original artwork, logos, elements, textures, palette, typography, patterns, along with some explorations of suggested use of the elements like the tag explorations shown above. You may notice, the original concept name was changed from T&T (Tried and True) to Old Navy Dog Supply due to potential trademark issues.
You can see below some examples of how the design direction was ultimately applied and interpreted in the form of final product.
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