Green Gold was the name of a small recycling company out of Bakersfield, California. The name is as it implies... drop off your discarded bottles and cans to any of the trucks stationed throughout the city and receive cash.
The locations of the trucks were not permanent so the fleet needed to be recognizable, friendly, approachable, clean and optimistic.
When approaching the design, the name obviously demanded the color choice. I used a variation of greens from cool to warm in order to imply a transformation. I went with a sunny yellow because it is fresher and happier. The logo type, with cyclical arrow "g's", feeds right into cog wheels or what may seem like flowers using radial formations of classic plastic and glass bottle silhouettes.
-rm
