I worked with GuestSupply to build a Hotel Amenities program for Agraria. I designed a new bottle to have some visual connection to Agraria's number one selling item AirEssence, and all other packaging items followed in the style of the core product line.
The hotel line will usually be some kind of mini replica of the retail line or at least allude to it through various branding elements. Agraria's existing bath line at the time (as far as the bottle design was concerned) was something that needed attention...or shall I say it wasn't the best match for the brand. The amenities program opened the door for me initiate a change to the retail bottles as well. So, in Agraria's case, the retail bottle design would mimic the amenities design.
Due to the success of the amenities line and the brand exposure it provided, I created a much bigger bath and body line for retail including new bottle designs for bath, cologne, and liquid soaps that unfortunately I can not show here for the reason that they have not made them yet. Hopefully they do, some day. Anyway...
The Agraria amenities program was launched with the Lemon Verbena fragrance at The Venetian Hotel in Las Vegas. For that launch, I also provided original designs for the vase, soap dish, and tray accessories for the rooms (shown). This was followed by the Palazzo in Las Vegas and an exclusive collection of the Golden Pomegranate fragrance for the Montage in Beverly Hills.
-rm
PS. I hope you appreciate that fabulous piece of onyx that I lugged around town for that shot. I ended up making a charming little table for the office. The guy who sold it to me did say I could bring it back but it was too pretty (heavy) to drag back to the valley.
photography: Elio Tolot
