As described on the previous post (Weaving The Web) the re-branding of Agraria also included the catalogs, their primary wholesale sales tool. The 2008 catalog, shown, was reformatted and cleaned up with refined typography, product specific spreads, visual tie-in to the web, a quick reference page of all product categories for sales reps and a more conceptual cover.
The cover, as any cover should, tells you about what is new and what the focus of the season will be all in a way that defines the brand point of view. The season that this catalog represented saw the launch of the Villa boxes (see post Come On-A My House) filled with Agraria's signature Bitter Orange Potpourri. The theme being orange, the end papers were an orange damask print that I designed for Bitter Orange packaging (more to come on that subject). This further enhanced my strategy to begin focusing on fragrance specific branding within the line.
-rm
